We are in an era where almost everyone and everything is on social media. Savvy marketers are taking note of this and are doing their best to connect with their target market on every social media platform that they are in. They accomplish this either through implementing their strategies as part of their in-house initiatives, or partnering with a social media outsourcing company to conceptualize and put those ideas into action.
Social media is no longer limited to B2C companies, as B2B companies have become aware of the many possibilities that social media can do to their marketing strategies. They have recognized that having an identity on social media platforms increases brand awareness, boosts company website traffic, and generate leads. Whether you are a B2B marketer who is struggling to persuade your decision-makers to get into social media or a marketer who wants to make the most out of using social platforms to generate more leads, this comprehensive guide comprised of articles will surely help you out.
It’s hard to think of a company that has yet to have a social media account. But, there is still a sizeable percentage of B2B companies who won’t consider social media as part of their marketing tactic.
The following are useful resources for pitching the idea to your higher ups.
Now that you have persuaded your top management to venture into social media, it’s time that you prove its worth to the business—that social media marketing is not a nice-to-have but a must-have for your B2B organization.
The following articles will help you select the social media platform that applies to your marketing goals and how to use them to obtain your desired conversion.
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