You know that old saying, keep your friends close and your enemies closer? Well, in the real of digital marketing, that phrase is not working here. Almost every single business out there has a competitor who is trying to get a bigger piece of the pie. If it is your goal to stay ahead of the competition, then you have to know which strategies work and which do not in your industry and use that knowledge to employ smarter tactics.
So where do you start? You start by researching the competition. That’s right, you can learn a lot about what works in your industry by checking in on your competition and learning which digital marketing strategies are working (or not) for them. A little competitive analysis is good for business, so here are the three things your competitors can teach you about digital marketing.
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