Interactive can be any forms, from polls and quizzes to calculators and contest. Interactive content generates conversions moderately or very well 70% of the time. In addition it works as a competitor differentiator and proves effective in educating buyers, no mean feat in a landscape that sees customers turn away from traditional methods of purchasing in favour of online reviews and research.
2.Social Media: – Social media consumption continues to rise and the big players are controlling the market. Twitter purchased Periscope, Facebook bought WhatsApp and as social becomes more consolidated, the way in which these platforms operate may very well change, and it’s up to businesses and their marketers to keep their eye on the changes to remain ahead of the game. One of the pioneers of the expiring content movement is Snapchat. To create a real sense of urgency, the platform gave customers a limited time to read or view content before it disappeared. This consisted of watching 10-second videos that disappear after one view, and then related to other bigger Snapchat stories. The tactic proved so successful that Instagram copied the model, causing a rivalry between the two platforms.
With digital technology getting more refined all the time, the scope for brands and businesses to engage with consumers is apparently infinite, and it is going to prove even more valuable in coming days.