Account Based Sales
What is Account Based Sales?
Account Based Sales (ABS) is a strategic approach that focuses on targeting and engaging specific high-value accounts or companies, rather than casting a wide net to reach a broad audience. ABS flips the traditional marketing funnel on its head, tailoring personalized campaigns to address the unique needs and pain points of individual accounts
In contrast to a broad-based marketing approach, ABS takes a laser-focused approach to identify key accounts that align with your business objectives. By treating each account as a market of one, ABS enables marketers to deliver highly relevant and customized experiences to decision-makers and influencers within those accounts.
