Objective

The key objectives of the project were as follows:

• Sourcing of visual merchandisers along with their training
• PoSM deployment adhering to brand guidelines
• PoSM logistics management
• Auditing the brand visibility in retail outlets
• IT system development for automatized reporting, project management & communication

Approach

10 days TAT for pan India PoSM deployment was the key challenge in this project. Major activities in project execution were as follows:

• Delivery of PoSMs to local hubs
• Hiring, training and on-boarding of visual merchandisers
• Planning at remote and upcountry areas
• Material pickup from local hubs
• PoSM deployment, PoSM optimization and PoSM allocation
• Managing end to end accountability for the different PoSM deployments in markets across India

Outcome

The project met its objectives and key highlights were as follows:

• Successful launch of recently added products
• 90% TAT adherence for PoSM deployment
• Uniform visibility across all retail outlets in India within 10 days
• Improved consumer awareness about product line