Objective

The key objectives of the project were as follows:

• Healthcare Centres enrolment for window display
• Sourcing of visual merchandisers along with their training and pay-rolling
• PJP based POSM deployment adhering to brand guidelines
• Warehouse and logistics management
• Auditing the brand visibility in retail outlets
• IT system development for automatized reporting, project management & communication

Approach

Major activities in project execution involved:

• Hiring, training and on-boarding of visual merchandisers in 7 calendar days
• Deployment of technology platforms for PJP planning, PoSM deployment, PoSM optimization, logistics, warehousing and outlet enrolment with fully functioning resources
• Managing end to end accountability for the different POSM deployments in markets across South India

Outcome

The project was successfully executed and key highlights were as follows:

• Best in class deployment of PoSM in healthcare centres
• Overall audit score of 100% in brand display audit
• Effective supply chain management of PoSM across geography
• Increased partner interest levels
• Improved consumer awareness about product line