Case Study
Brand Display Activity for a Pharma Brand
- February 7, 2024
- Case Study
- MarketingRetailRetail Branding
Objective
The key objectives of the project were as follows:
-
Healthcare Centres enrolment for window display -
Sourcing of visual merchandisers along with their training and pay-rolling -
PJP based POSM deployment adhering to brand guidelines -
Warehouse and logistics management -
Auditing the brand visibility in retail outlets -
IT system development for automatized reporting, project management & communication
Approach
Major activities in project execution involved:
-
Hiring, training and on-boarding of visual merchandisers in 7 calendar days -
Deployment of technology platforms for PJP planning, PoSM deployment, PoSM optimization, logistics, warehousing and outlet enrolment with fully functioning resources -
Managing end to end accountability for the different POSM deployments in markets across South India
Outcome
The project was successfully executed and key highlights were as follows:
-
Best in class deployment of PoSM in healthcare centres -
Overall audit score of 100% in brand display audit -
Effective supply chain management of PoSM across geography -
Increased partner interest levels -
Improved consumer awareness about product line
Let us know what you think