Case Study
Retail Sales Promoters for a Leading Mattress Brand
- February 7, 2024
- Case Study
- Outsource SalesRetail Sales
Objective
Being a quality focused brand, client wanted to partner with an expert who could not only hire the people for them in retail and take care of pay-rolling, but also manage them end-to-end, taking responsibility of activities like daily reporting, sales management, employee management, etc.
Approach
The key activities in project execution were as follows:
Hiring of project & field teams – A team of 100 recruiters spread across the country hired young passionate promoters from retail industry and fresh graduates to deliver the optimum customers experience
Online reporting setup – To have smooth and actionable information flow we deployed app bases online reporting system, which ensured real-time data collection and automated reports to respective stakeholders
QC & promoter knowledge assessment – Automated processes were setup to do quality check of promoter’s grooming and uniform through photos uploaded with attendance, and system driven knowledge assessment was conducted for the promoters
Program KPI reviews – Weekly and monthly program KPI reviews were conducted with client and other stakeholders to keep a close tab on performance.
Outcome
The project successfully met its objectives and the key highlights were as follows:
- Best in class sales drive and results with the help of sales experts managing the program
- Flawless automated reporting system provided real-time actionable data to respective stakeholders
- QC rating improved from 70% to 98% in two months time
- Training requirement along with the results of promoter assessment highlighted on a monthly basis.
