Case Study

In-Store Branding for a Global Electronics Brand

Having a consistent and exciting store design can improve shopper experience, add to brand health, and in some cases even become a hard to copy differentiator. Our client sensed the importance of evoking trust and brand experience during shopper visits to their dealer outlets. They partnered with Marconix for a nation-wide revamp of in-store branding so that all outlets had consistent branding and visual merchandising.

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Corporate Account Acquisition for a Leading Brand in Travel Industry

Corporate account acquisition through direct contact via telemarketing and field sales teams is the most effective and cost-efficient way to build up customers on any platform. The client wanted to drive corporate account acquisition for its corporate travel solution portal through Marconix and the scope of work included

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Brand Display Activity for a Pharma Brand

The key objectives of the project were as follows: healthcare centers enrolment for window display, sourcing of visual merchandisers along with their training and pay-rolling, PJP based POSM deployment adhering to brand guidelines, warehouse and logistics management, auditing the brand visibility in retail outlets, IT system development for automatized reporting, project management & communication

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