Case Study
In-Store Branding for a Global Electronics Brand
- February 7, 2024
- Case Study
- Retail BrandingVisual Merchandising
Objective
Having a consistent and exciting store design can improve shopper experience, add to brand health, and in some cases even become a hard to copy differentiator. Our client sensed the importance of evoking trust and brand experience during shopper visits to their dealer outlets. They partnered with Marconix for a nation-wide revamp of in-store branding so that all outlets had consistent branding and visual merchandising.
Approach
To have consistent branding across all stores was a big challenge as store modifications had to be done adhering to the structural constraints. Key highlights of the execution included:
- Documenting as-is outlet layouts and building an online repository of every branding space available at each outlet (along with CAD drawings)
- Project Scale – 1250+ outlets to be covered in 25+ cities
- Ready-to-deploy FOS for recce and merchandising in up to Tier-III cities
Outcome
We revamped the stores keeping in mind all the constraints and smoothly executed the project.
- Adapted master branding artwork in line with the new store layout
- Fabricated and installed elements as per new design and approved specifications
- Online Reporting Portal was setup for project management and consisted of outlet wise branding details along with an approval management system
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