Retail Mystery and Audits
Improve your level of customer satisfaction, gain repeat customers and increase your profits.
Helping customers move up by sieving through the abyss of information
With our comprehensively developed products, we try to solve the complex problems of businesses, be it the market intelligence requirements of customers, the required technological know-how, or location based intelligence to enjoy geographical and competitive advantage.
Mystery Shopping Research
Data Collection Methods: Our data collection methods include detailed evidence capture and which can be conducted as either quantitative or qualitative exercises.
Our quantitative mystery shop services are particularly suitable for businesses in a fast-moving environment and can be the solution for clients seeking to:
- Collect numerical data which can be analysed by customer insight/operations teams.
- Understand the complete customer experience.
- Evaluate what is happening within stores or contact centres.
- Test new product and service frameworks in sample numbers.
- Gain responses allowing mystery shop researchers the opportunity to be transparent about service they receive.
- Create and test new product concepts (User Acceptance Testing).
- Collect large sets of data quickly and effectively.
- To assess and turnaround poor-performing resources with focused testing.
Retail Audits
Our in-store observational audit can help you to:
- Review adherence to brand (brand audits) guidelines and company standards.
- Check product promotions and campaign activity.
- Understand retail compliance (compliance audits).
- Conduct evidence gathering exercises for regulatory requirements.
- Review placement and understand stock availability in store.
- Check staffing levels and access to customer support.
Sample checklist for retail audits:
- Validate key product lines that are available on shelves.
- Check merchandise labeling for accuracy.
- Check brand placement/promotional compliance and POS material.
- Monitor price movements and benchmark competitors.
- Check packaging and display for regulatory compliance.
Customer satisfaction survey
With customer satisfaction survey, you can understand:
- Service delivery.
- The buying experience.
- Staff responsiveness.
- Customer service pinch points.
Our customer satisfaction surveys focus on the customer journey within your business. Knowing the opinions of real customers offers a great insight into your business. Whether the information is gathered as part of a strategic overview or is a tactical exercise to understand particular service elements. Customer satisfaction surveys tend to be shorter in nature when compared with mystery shopping, they should focus on the key service elements you are seeking to understand.
How customer satisfaction surveys benefit your company:
- Understand your customer willingness to recommend with (NPS).
- Keeps communication with your customers alive.
- Becomes a key component of your business strategy.
- Help you increase customer lifetime value.
- Encourages positive word of mouth and referrals.
Our Other Services
Connect With Us
Whether you are a startup looking to make a mark, an SME aiming for steady growth, a large corporate seeking to optimize sales operations, or a consumer brand wanting to enhance customer engagement, Marconix Sales Solutions Private Limited is your trusted partner. Let us help you unlock your full potential and achieve unparalleled success in your sales endeavors.
Contact us today to learn more about how we can transform your sales processes and drive your business forward.
