Product Information Management
Product Information Research
Performing web research to obtain more information about a product e.g. specifications, images, warranty, weight, etc. Sources used include manufacturer’s catalog, manufacturer’s website, competitor website and product review websites.
Product Data Enrichment
We create a wide range of product data enrichment to enhance customer’s experience including categorization, tagging, product cross-sell, product upsell, alternative products, related accessories, and recommendations.
Product Listing
Uploading products into the ecommerce store backend and also creating product variants e.g. size and color, depending on the type of products. We work with custom ecommerce environments and support popular platforms and marketplaces including Magento, Shopify, eBay, Amazon and Sears.
Price Updates
Update product prices, implement special sale and offers, and combo prices.
Inventory Management
Update inventory and re-order levels across all sales channels. Setup channels with suppliers and drop-shippers to receive inventory information on a predefined frequency.
Pricing management
Pricing strategy and management including promotional pricing and evaluating competitors’ prices. Contract management.
Image Services
Image Photo Editing
Retouching, color correction (contrast and color balance), combining multiple images, change/remove background, add shadows, add/remove watermarks, cropping and resizing, add patterns, colorization to create the same image in different colors, and masking.
Image Optimization
Optimizing image sizes to comply with marketplace requirements and also for SEO purposes.
Order Processing
Coordinate with supplier or manufacturer, place orders, details including bulk order processing.
Process payments and update order status, update shipment status and tracking, process returns.
Customer communications related to orders.
Tools used: StitchLabs, ShipStation, ChannelGrabber, SellBrite.
Marketing and CRM
SEP & PPC
We do detailed competitor keywords research and use unconventional techniques as the google suggest, On-page optimization – Wireframing of the store, Writing unique tags & description and interlinking all the pages and Off-page optimization – we work with an exhaustive list of industry directories, bookmarking sites and blog posting sites.
Social Media Management
Manage the social media account, post relevant content keep the customer and prospects engaged with the brand. Tag product images and filter images. Social media channels we can manage: Facebook, Twitter, LinkedIn, Pinterest, Instagram.
Lead Generation
Web based research generating prospects for B2B eCommerce businesses.
Analytics
We can analyze consumer behavior, traffic source, channels and preferences, relate data with the business case. We offer personalized dashboads of key business metric that delivers the right information at exactly the right moment to the customer.
Email Marketing Support
Maintain/update customer databases, create/edit HTML emails, and schedule mass email blasts. Tools used: MailChimp, ConstantContact and Aweber.
Competitor Research
Observe traffic and on-site conversion trends, compare prices and offers on competitor’s website, and align price and marketing campaigns in real-time.