Case Study
Visual Merchandising for a Consumer Electronics Giant
- February 7, 2024
- Case Study
- Outsource MarketingRetail BrandingVisual Merchandising
Objective
The key objectives of the project were as follows:
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Sourcing of visual merchandisers along with their training -
PoSM deployment adhering to brand guidelines -
PoSM logistics management -
Auditing the brand visibility in retail outlets -
IT system development for automatized reporting, project management & communication
Approach
10 days TAT for pan India PoSM deployment was the key challenge in this project. Major activities in project execution were as follows:
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Delivery of PoSMs to local hubs -
Hiring, training and on-boarding of visual merchandisers -
Planning at remote and upcountry areas -
Material pickup from local hubs -
PoSM deployment, PoSM optimization and PoSM allocation -
Managing end to end accountability for the different PoSM deployments in markets across India
Outcome
The project met its objectives and key highlights were as follows:
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Successful launch of recently added products -
90% TAT adherence for PoSM deployment -
Uniform visibility across all retail outlets in India within 10 days -
Improved consumer awareness about product line
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