Turn stores into
growth engines.
Bring campaigns to life where purchase decisions happen through disciplined retail activation, shopper engagement and measurable execution.
- ✓ Shopper Activation
- ✓ Promotions
- ✓ Product Demonstration
- ✓ Visibility
- ✓ Retailer Engagement
- ✓ Measurement
Marconix at a glance
Company-level figures for Marconix as a whole. They are not Retail Activations-specific results.
Activation where purchase decisions happen
Retail Activations brings campaigns to the store, where shoppers decide. Marconix plans and runs shopper activation, promotions, product demonstrations, visibility and retailer engagement at outlet level, with audit and measurement built in.
- Formats
- Shopper activation, promotions, product demonstration, visibility and retailer engagement.
- Who it is for
- Brands that want to influence purchase decisions in stores.
- How it is delivered
- Outlets are mapped, teams are briefed and materials prepared, and activations are executed and audited at store level.
- How it is measured
- Shopper engagement, trial, visibility, promotion execution and retail sales, agreed in the brief.
Built for brands that win or lose at the shelf
Retail Activations suits brands that sell through stores and want to influence what happens at the point of purchase. Each activation is designed around the brand’s objective, the outlet types and the shopper.
Problems Retail Activations helps address
These are common challenges in activating stores. The right scope for each campaign is agreed in the brief.
Campaigns that stop at the store door
Plans made at head office do not always reach the shelf. Store-level execution carries them through.
Low shopper interaction
Shoppers pass products by without engaging. Demonstration and activation give them a reason to stop.
Weak visibility at the shelf
A product that is hard to see is hard to buy. Visibility work improves shelf, display and point-of-sale presence.
Promotions executed unevenly
Offers can be applied differently from store to store. Defined mechanics and checks support consistency.
Little evidence from the outlet
Without audits and reporting, it is hard to know what happened in each store. Outlet-level measurement fills the gap.
Six areas of retail activation
Which areas are in scope is agreed for each campaign.
Shopper activation
Creating high-impact, store-level experiences.
Promotions
Executing offers and promotional mechanics.
Product demonstration
Driving trial and understanding of the product.
Visibility
Improving shelf, display and point-of-sale presence.
Retailer engagement
Activating retailers and frontline partners.
Measurement
Tracking execution and commercial impact.
What can I hire Marconix Retail Activations to do?
Most campaigns start from one of these needs. Outlets, formats and commercial terms are agreed for each campaign.
Illustrative images. They are not photographs of specific client projects.
Let shoppers try the product in store
Demonstrations and activation give shoppers direct experience at the point of purchase.
Best forProducts that sell better once shoppers understand or try them.
Execute a promotion consistently
Offers and promotional mechanics are applied across the chosen outlets and checked.
Best forPromotions that must be applied the same way in every store.
Improve visibility at the shelf
Shelf, display and point-of-sale presence is improved and maintained during the campaign.
Best forBrands that are present in stores but not easy to see.
Bring retailers and store teams on board
Retailers and frontline partners are engaged so the activation has their support.
Best forCampaigns that depend on store-level cooperation.
Support a product launch in stores
Launch activity is planned and run in the outlets selected for the launch.
Best forLaunches that need to be visible and understood quickly in stores.
Audit and prove store-level execution
Activations are audited for quality and compliance and reported by outlet.
Best forBrands that need evidence of what happened in each store.
Outlets, formats and commercial terms are agreed for each campaign rather than fixed in advance.
Teams Marconix can deploy for an activation
Roles are agreed in the brief. Not every campaign uses every role.
Promoters
Engage shoppers and run demonstrations in stores where the campaign includes promoters.
Merchandisers
Maintain visibility, availability and display standards at the outlet.
Retail Sales Executives
Work with store teams and retailers on the activation and capture orders where relevant.
Store-level control from mapping to audit
Activation quality depends on what happens in each store. Four mechanisms provide control. The specifics are agreed for each campaign.
Outlet mapping
Outlets and shopper environments are selected for the campaign.
Training and materials
Teams are briefed and materials organised before activation.
Quality and compliance audit
Execution is checked against the standards agreed in the brief.
Outlet-level reporting
Results are reported by outlet against the campaign objective.
The Marconix retail activation process
A six-stage sequence, adapted to each campaign’s outlets and objective.
- Step 01
Map
Select outlets and shopper environments.
- Step 02
Plan
Design the activation and deployment model.
- Step 03
Prepare
Brief teams and organise materials.
- Step 04
Activate
Execute at store level.
- Step 05
Audit
Check quality and compliance.
- Step 06
Optimise
Improve results and scale.
How a retail activation is measured
Measures are agreed in the brief and depend on the objective. Typical measures may include the areas below.
Shopper engagement
Interaction with shoppers at the activated outlets.
Product trial
Trial achieved through demonstration, where the campaign includes it.
Visibility
Shelf, display and point-of-sale presence at the outlets.
Promotion execution
Offers executed as planned across the outlets.
Compliance
Adherence to the standards audited in the stores.
Retail sales
Sales at the activated outlets, where they can be tracked.
Marconix does not quote benchmark figures here, because results depend on the product, outlets and format. Measures and targets are agreed in the brief.
Trusted by businesses across industries.
Businesses that have worked with Marconix across its services. The logos represent businesses that have worked with Marconix across its services and do not indicate which service each business used.
How a Retail Activations engagement works commercially
Engagements begin with a conversation about the brand’s objective, outlets and formats.
- 01
Conversation
Marconix learns about the brand’s objective, outlets and formats.
- 02
Proposal
A proposal covers the scope, deployment, audit and reporting.
- 03
Commercial terms and timelines
Both are discussed and confirmed in the proposal.
Retail Activations FAQs
Clear answers to the questions buyers ask most.
What is a retail activation?
A retail activation is a campaign run in stores to influence shoppers at the point of purchase. It can include demonstrations, promotions, visibility work and engagement with retailers and store teams.
What does Marconix’s Retail Activations service include?
The service covers shopper activation, promotions, product demonstration, visibility, retailer engagement and measurement. Which areas are in scope is agreed for each campaign.
Which brands benefit from retail activations?
Brands that sell through stores and want to influence purchase decisions at the shelf. The service is not limited to particular industries, and the approach is adapted to the outlets and the shopper.
What is the difference between retail activation and BTL marketing?
BTL Marketing is the broader service covering on-ground activity such as sampling, retail activation, trade activation and consumer engagement. Retail Activations is focused on store-level execution at outlets.
How is an in-store activation measured?
Measures are agreed in the brief and can include shopper engagement, product trial, visibility, promotion execution, compliance and retail sales where they can be tracked. Marconix does not quote benchmark figures.
What teams does Marconix deploy for retail activations?
Roles such as promoters, merchandisers and Retail Sales Executives can be discussed in the brief, depending on the scope agreed. Not every campaign uses every role.
How is Retail Activations different from Retail & Trade Sales?
Retail & Trade Sales is an ongoing outlet-coverage and execution function for general trade and modern trade. Retail Activations is campaign-led, focused on activating shoppers and retailers in selected stores.
How does a Retail Activations engagement begin?
An engagement begins with a conversation about the brand’s objective, outlets and formats. Marconix then prepares a proposal covering the scope, deployment, audit and reporting, and commercial terms and timelines are confirmed in that proposal.
Discuss your retail activation
Share your objective, outlets and formats. Marconix will prepare a proposal covering the scope, deployment, audit and reporting.