See what is really
happening in market.
Turn on-ground observations into structured intelligence for sales, marketing, distribution and market decisions.
- ✓ Retail Audits
- ✓ Market Surveys
- ✓ Competitor Intelligence
- ✓ Mystery Audits
- ✓ Distributor Audits
- ✓ Insight Reporting
Marconix at a glance
Company-level figures for Marconix as a whole. They are not Audits & Research-specific results.
On-ground observations turned into structured intelligence
Audits & Research turns on-ground observations into structured intelligence for sales, marketing, distribution and market decisions. Marconix runs retail audits, market surveys, competitor checks, mystery audits and distributor audits, then reports the findings for management action.
- What it covers
- Retail audits, market surveys, competitor intelligence, mystery audits, distributor audits and insight reporting.
- Who it is for
- Brands and businesses that need evidence from the market before they decide or to check what happened after they acted.
- How it is delivered
- The decision is defined, a sample is selected, field researchers are briefed and deployed, and data is validated.
- How it is measured
- Quality of data and the usefulness of findings, with reporting areas agreed in the brief.
Built for teams that need evidence, not assumptions
Audits & Research suits organisations that want an accurate picture of the market, the outlet or the partner network. Each study is designed around the decision it needs to support.
Problems Audits & Research helps address
These are common challenges in understanding the market. The right scope for each study is agreed in the brief.
Decisions made without ground truth
Reports from the office can differ from what happens in outlets. Field observation shows what is actually there.
Execution that is assumed to be on plan
Without audits, it is hard to tell whether availability and visibility match the plan.
Little view of competitors
Competitor presence and activity are hard to follow from a distance. Competitor checks capture them.
Frontline experience that is unmeasured
What shoppers or customers experience at the frontline is rarely visible. Mystery audits validate it.
Findings that never reach action
A study is only useful if it leads to a decision. Insight reporting turns findings into management action.
Six research and audit services
Which services are in scope is agreed for each study.
Retail audits
Measuring availability, visibility and execution at outlets.
Market surveys
Collecting structured market and customer data.
Competitor intelligence
Tracking competitor presence and activity.
Mystery audits
Validating frontline and customer experience.
Distributor audits
Assessing distribution and partner performance.
Insight reporting
Turning findings into management action.
Research built around the decision
Each study starts from the decision it must support. These are the areas the findings typically inform.
Sales decisions
Where to focus effort, coverage and follow-up.
Marketing decisions
How campaigns and activations are landing in the market.
Distribution decisions
How distributors and partners are performing.
Market decisions
Demand, competition and opportunity in the markets served.
What can I hire Marconix Audits & Research to do?
Most studies start from one of these needs. Scope, sample and commercial terms are agreed for each study.
Illustrative images. They are not photographs of specific client projects.
Check execution at the outlet
Retail audits measure availability, visibility and execution against the plan.
Best forBrands that want to know what is really happening in stores.
Understand the market and the customer
Market surveys collect structured data from the markets and respondents that matter.
Best forBrands making product, pricing or targeting decisions.
Track what competitors are doing
Competitor checks capture presence and activity in the market.
Best forBrands that need a regular view of competitor activity.
Validate the frontline experience
Mystery audits check what customers or shoppers actually experience.
Best forOrganisations with frontline teams or outlets to assess.
Assess distributors and partners
Distributor audits assess distribution and partner performance.
Best forBrands that sell through distributors and partners.
Turn findings into management action
Insight reporting translates results into recommendations managers can act on.
Best forTeams that have collected data but struggle to act on it.
Scope, sample and commercial terms are agreed for each study rather than fixed in advance.
Quality control from questionnaire to report
Research is only as good as its data. Four mechanisms protect quality. The specifics are agreed for each study.
Structured instruments
Questionnaires and audit forms are designed around the decision to be supported.
Briefed field researchers
Researchers are briefed on the instrument and method before they are deployed to the field.
Data validation
Quality checks and validation are run before analysis.
Management reporting
Findings are reported in a form managers can act on.
The Marconix research process
A six-stage sequence, adapted to the decision each study must support.
- Step 01
Objective
Define the decision the research must support.
- Step 02
Sample
Select markets, outlets and respondents.
- Step 03
Deploy
Brief field researchers and launch.
- Step 04
Validate
Run quality checks and data validation.
- Step 05
Analyse
Identify patterns and gaps.
- Step 06
Recommend
Translate findings into action.
What Audits & Research reports on
Reporting areas are agreed in the brief and depend on the study. Typical reporting areas may include the areas below.
Availability
Whether products are present in the audited outlets.
Visibility and execution
How the product is displayed and how closely the plan was followed.
Competitor presence
Competitor products and activity in the market.
Frontline experience
What mystery audits find about the customer experience.
Distribution and partners
Findings from distributor and partner audits.
Survey results
Structured findings from market and customer surveys.
Reporting areas, sample and definitions are agreed in the brief. Marconix does not quote benchmark figures for this service.
Trusted by businesses across industries.
Businesses that have worked with Marconix across its services. The logos represent businesses that have worked with Marconix across its services and do not indicate which service each business used.
How a Audits & Research engagement works commercially
Engagements begin with a conversation about the decision the research must support.
- 01
Conversation
Marconix learns about the decision the research must support.
- 02
Proposal
A proposal covers the scope, sample, validation and reporting.
- 03
Commercial terms and timelines
Both are discussed and confirmed in the proposal.
Audits & Research FAQs
Clear answers to the questions buyers ask most.
What is a retail audit?
A retail audit is a structured visit to outlets to measure things such as availability, visibility and execution against a plan. Marconix’s retail audits are designed around the brand’s objectives and the outlets in scope.
What does Marconix’s Audits & Research service include?
The service covers retail audits, market surveys, competitor intelligence, mystery audits, distributor audits and insight reporting. Which services are in scope is agreed for each study.
What is mystery shopping and when is it used?
Mystery shopping, or a mystery audit, checks what a customer or shopper experiences at the frontline. It is used to validate service, presentation and process at outlets or counters.
What market research services does Marconix offer?
Marconix runs market surveys that collect structured market and customer data, and competitor checks that track competitor presence and activity. The design is agreed for each study.
How are audit and research findings reported?
Findings are validated and reported in a form managers can act on, with the reporting areas agreed in the brief. Insight reporting translates results into recommendations.
How is data quality controlled?
Field researchers are briefed before deployment, and quality checks and data validation are run before analysis. The approach is agreed for each study.
How often should audits be conducted?
It depends on the objective and how quickly the situation changes. Marconix agrees the frequency of audits with the client when scoping the study.
How does an Audits & Research engagement begin?
An engagement begins with a conversation about the decision the research must support. Marconix then prepares a proposal covering the scope, sample, validation and reporting, and commercial terms and timelines are confirmed in that proposal.
Discuss your audit or research requirement
Share the decision you need to support. Marconix will prepare a proposal covering the scope, sample, validation and reporting.