Create experiences
people remember
and measure.
Design and execute experiential campaigns that turn attention into meaningful brand interaction and measurable market impact.
- ✓ Event Strategy
- ✓ Event Production
- ✓ Brand Experiences
- ✓ Corporate Events
- ✓ Consumer Activations
- ✓ Measurement
Marconix at a glance
Company-level figures for Marconix as a whole. They are not Events & Activations-specific results.
Events and activations designed and run end to end
Events & Activations covers the design, production and on-ground delivery of experiential campaigns. Marconix translates brand objectives into event experiences, manages production and delivery, and reports on attendance, engagement and business outcomes.
- Formats
- Corporate events, brand experiences and consumer activations.
- Who it is for
- Brands and businesses that want people to experience a product, a message or a relationship in person.
- How it is delivered
- Strategy, production, vendor management and on-ground delivery, with quality governance throughout.
- How it is measured
- Attendance, engagement, experience quality and business outcomes such as leads, agreed in the brief.
Built for brands that want to be experienced, not just seen
Events & Activations suits organisations that want to turn attention into direct interaction. Each event or activation is designed around the brand’s objective, the audience and the experience it should create.
Problems Events & Activations helps address
These are common challenges in running experiential programs. The right scope for each event is agreed in the brief.
Attention without interaction
Audiences notice events but do not always engage. Experience design gives people something to take part in.
Many moving parts
Venues, vendors, people and materials must come together on the day. Production management keeps them aligned.
Events disconnected from business goals
An event that does not link to a business objective is hard to justify. A defined objective ties the experience to an outcome.
Uneven quality across locations
Quality varies when an activation runs in several places. On-ground governance holds a common standard.
Results that are hard to show
Without measurement, an event’s impact stays anecdotal. Tracked attendance, engagement and outcomes make it visible.
Three kinds of experience
Marconix designs and delivers events and activations in three broad formats. The mix is agreed for each program.
Corporate events
Professional experiences for stakeholders, such as customers, partners and teams.
Brand experiences
Memorable customer interactions designed around the brand and the product.
Consumer activations
Activations that drive participation, trial and engagement with consumers.
Six capabilities across the event lifecycle
Which capabilities are in scope is agreed for each event.
Event strategy
Translating brand objectives into the experience design.
Event production
Managing production, execution and delivery on the ground.
Vendor management
Coordinating the vendors an event depends on.
On-ground teams
Event-day team requirements, where the engagement includes them, agreed in the brief.
Engagement and lead capture
Encouraging participation and capturing leads or sign-ups, where the event includes them.
Measurement and reporting
Capturing attendance, engagement and business outcomes.
What can I hire Marconix Events & Activations to do?
Most programs start from one of these needs. Formats, locations and commercial terms are agreed for each event.
Create a brand experience
Design an experience around the brand and the product that people remember.
Best forBrands launching or refreshing how customers experience them.
Host a corporate or stakeholder event
Plan, produce and deliver a professional event for customers, partners or teams.
Best forOrganisations that need an event run well without owning every detail.
Drive consumer participation and trial
Run activations that give consumers a reason to take part, try and engage.
Best forBrands that want participation rather than passive attention.
Run an activation in several locations
Deliver the same program across the cities and markets agreed with the client, to one standard.
Best forPrograms that must be consistent across locations.
Support the event on the day
On-ground team support, where the engagement includes it, with roles agreed in the brief.
Best forEvents that need people to welcome, guide and explain.
Capture leads and prove impact
Collect leads or sign-ups, where relevant, and report attendance, engagement and outcomes.
Best forPrograms that must show a return on the experience.
Formats, locations and commercial terms are agreed for each event rather than fixed in advance.
Quality governance from plan to wrap-up
An event happens once, so control matters. Four mechanisms keep delivery on brief. The specifics are agreed for each event.
Production plan
Run-of-show, resources and responsibilities are planned before the day.
Vendor coordination
Vendors are coordinated against the plan and the brief.
On-ground quality governance
Delivery is checked against the standards agreed in the brief.
Post-event reporting
Attendance, engagement and outcomes are reported against the objective.
The Marconix event process
A six-stage sequence, adapted to each event’s objective and audience.
- Step 01
Objective
Define the business and audience goals.
- Step 02
Concept
Create the experience architecture.
- Step 03
Plan
Build the production and activation plan.
- Step 04
Execute
Deliver the event on the ground.
- Step 05
Engage
Maximise interaction and participation.
- Step 06
Measure
Report impact and learning.
How an event or activation is measured
Measures are agreed in the brief and depend on the objective. Typical measures may include the areas below.
Attendance
Who took part, against the audience planned.
Engagement
The depth of participation and interaction.
Experience quality
How well delivery met the standards in the brief.
Leads captured
Leads or sign-ups captured, where the event includes them.
Brand engagement
Interaction with the brand and the message.
Business outcomes
Outcomes tied to the objective, where they can be tracked.
Marconix does not quote benchmark figures here, because results depend on the format, audience and objective. Measures and targets are agreed in the brief.
Trusted by businesses across industries.
Businesses that have worked with Marconix across its services. The logos represent businesses that have worked with Marconix across its services and do not indicate which service each business used.
How a Events & Activations engagement works commercially
Engagements begin with a conversation about the event’s objective, audience and format.
- 01
Conversation
Marconix learns about the event’s objective, audience and format.
- 02
Proposal
A proposal covers the scope, production, delivery, quality control and reporting.
- 03
Commercial terms and timelines
Both are discussed and confirmed in the proposal.
Events & Activations FAQs
Clear answers to the questions buyers ask most.
What does event and activation management include?
Marconix’s service covers event strategy, event production, vendor coordination, on-ground delivery, engagement and measurement. Which elements are in scope is agreed for each event.
What types of events and activations does Marconix manage?
Marconix designs and delivers corporate events, brand experiences and consumer activations. The mix and format are agreed for each program.
Can Marconix run events and activations in several cities?
Multi-city programs can be planned in the brief. Marconix can deliver the same program across the cities and markets agreed with the client, working to one standard.
Can Marconix provide on-ground event teams?
Whether an event needs on-ground team support, and in which roles, is discussed in the brief. Marconix confirms what it will provide in the proposal.
How are leads captured and results measured?
Where an event includes lead capture, leads or sign-ups are collected during the event. Results are reported against the measures agreed in the brief, such as attendance, engagement and business outcomes.
How far in advance should we brief Marconix?
Earlier is better, because production, vendors and people take time to coordinate. The lead time depends on the format, scale and locations, and Marconix confirms timelines in its proposal.
How is Events & Activations different from BTL Marketing?
Events & Activations focuses on designed experiences such as corporate events and brand experiences. BTL Marketing covers broader on-ground activity such as sampling, retail activation and trade activation. The two can be combined.
How does an Events & Activations engagement begin?
An engagement begins with a conversation about the event’s objective, audience and format. Marconix then prepares a proposal covering the scope, delivery, quality control and reporting, and commercial terms and timelines are confirmed in that proposal.
Discuss your event or activation
Share your objective, audience and format. Marconix will prepare a proposal covering the scope, delivery, quality control and reporting.