B2B Inside Sales Outsourcing
for qualified pipeline.
Inside Sales outsourcing is a managed, phone-led sales function run by a specialist team. Marconix provides B2B inside sales for lead generation, outbound calling, lead qualification, appointment setting, telesales and follow-ups.
- ✓ Lead Generation
- ✓ Outbound Calling
- ✓ Lead Qualification
- ✓ Appointment Setting
- ✓ Telesales
- ✓ Follow-ups
Marconix at a glance
Company-level figures for Marconix as a whole. They are not Inside Sales-specific results.
A managed, phone-led sales function
Inside Sales outsourcing hands phone-led sales development and selling activity to a specialist team. Marconix provides it as a managed B2B service, configured around each client’s offer, buyers and sales process.
- What the team does
- Lead generation, outbound calling, lead qualification, appointment setting, telesales and follow-ups.
- Deployment
- Dedicated, client-specific or fully managed Inside Sales teams.
- How it is measured
- Calls, connect rate, qualified leads, meetings booked, conversion rate, revenue and pipeline generated.
Built for B2B sales teams
Marconix provides Inside Sales for B2B businesses. The team is configured around the client’s product or service, target buyers and sales process rather than a fixed industry template.
Problems Inside Sales outsourcing helps address
These are common sales-development challenges. The right scope for each business is agreed during the engagement.
Limited outbound capacity
When a sales team is busy with live deals, prospecting is often the first activity to slip. A dedicated team keeps outbound activity running alongside them.
Inconsistent follow-up
Leads go cold when follow-up depends on individual availability. A structured follow-up process gives every lead a defined next step.
No dedicated prospecting resource
Prospecting is rarely done well as a side task. A team whose job is prospecting can give it steady attention.
Weak qualification discipline
Without agreed criteria, unqualified leads reach senior sellers. A defined qualification step filters opportunities and hands them over consistently.
Limited visibility of sales activity
Activity that cannot be seen is hard to manage. Dashboard monitoring and client reporting make calls, meetings and pipeline visible.
Need for a managed process
Some businesses want the sales-development function run for them: people, process, monitoring and reporting under agreed service levels.
Six activities, one phone-led sales function
Which activities are in scope is agreed for each client.
Lead generation
Identifying and reaching B2B prospects who fit the client’s target profile, and starting the conversations that qualification and appointment setting build on.
Outbound calling
Planned, structured call activity run through an automated cloud dialer and tracked as calls and connect rate.
Lead qualification
Checking prospects against agreed criteria, such as fit, need and interest, before more sales time is invested.
Appointment setting
Turning qualified interest into scheduled meetings or calls with the client’s sellers.
Telesales
Sales conversations by phone, where the engagement includes them, moving prospects toward a sale.
Follow-ups
Structured, repeated contact after the first conversation, such as callbacks, reminders and next-step checks.
What can I hire Marconix Inside Sales to do?
Most engagements start from one of these needs. Scope, team size and commercial terms are agreed for each client.
Run outbound sales without building the team in-house
A dedicated or fully managed team handles prospecting, qualification and follow-up, so outbound activity runs without the client hiring and managing every role.
Best forBusinesses building or restarting an outbound function.
Add sales-development capacity alongside your sales team
The Marconix team takes on prospecting and follow-up while the client’s own sellers stay focused on live deals.
Best forTeams whose sellers are stretched across live deals and prospecting.
Qualify leads before they reach senior sellers
Inbound and outbound leads are checked against criteria agreed with the client, then handed over with the information captured in the conversation.
Best forBusinesses with lead volume but inconsistent lead quality.
Set appointments for field, enterprise or account-based sellers
Qualified interest is converted into scheduled meetings for the client’s field, enterprise or account-based teams.
Best forSales teams that sell through meetings and need a steady flow of them.
Extend coverage to prospects reachable by phone
Structured calling, and telesales where the engagement includes it, reaches prospects and customers who can be covered by phone.
Best forBusinesses with more prospects than their sellers can contact regularly.
Make follow-up consistent
A defined follow-up process gives every lead a next step, so opportunities do not go cold between touches.
Best forBusinesses where leads stall after the first conversation.
Three ways to deploy
- Dedicated Inside Sales team: allocated to one client’s program
- Client-specific team: shaped around the product, audience and process
- Fully managed team: Marconix runs the operating process, monitoring and reporting
Team size, scope and commercial terms are agreed for each engagement rather than fixed in advance.
Visibility and service levels built into the operation
Outsourced sales activity is only useful if it can be seen and held to a standard. Five mechanisms provide that.
Automated cloud dialer
Automates dialling so callers can concentrate on conversations, and keeps call activity structured and countable.
Recorded-call monitoring
Calls can be reviewed against the agreed approach and qualification criteria. Recording follows each engagement’s set-up.
CRM-dashboard monitoring
Activity, leads and pipeline are monitored through a CRM dashboard that gives a shared view of progress.
Client reporting
Reporting on the KPIs tracked for the program. Format and frequency are agreed per engagement.
SLA-based process
Service levels set out what Marconix delivers and how it is measured. Specific terms are agreed per engagement.
How Marconix’s Inside Sales process works
A practical eight-step sequence, adapted to the deployment model and the client’s sales process.
- Step 01
Requirement and target definition
Agree the product or service, the target businesses and roles, the goals and the KPIs to track.
- Step 02
Sales process setup
Configure the calling approach, qualification criteria, handoff rules, reporting and SLA with the client.
- Step 03
Prospecting and lead generation
Identify and prepare the prospects the team will contact.
- Step 04
Outbound calling and engagement
Run structured calling through the cloud dialer and engage prospects in conversation.
- Step 05
Lead qualification
Check each prospect against the agreed criteria and record the outcome.
- Step 06
Appointment setting and sales handoff
Book meetings and pass qualified opportunities to the client’s sales team with context.
- Step 07
Follow-up
Continue structured follow-up with prospects who need more time or information.
- Step 08
Performance monitoring and reporting
Monitor activity through the CRM dashboard and recorded calls, and report on KPIs to the client.
How Inside Sales performance is measured
Marconix tracks seven KPIs across the sales-development funnel. Together they cover activity, lead quality, meetings and commercial outcomes.
Calls
The volume of outbound call activity.
Connect rate
How many call attempts become conversations with a prospect.
Qualified leads
Leads that meet the agreed qualification criteria.
Meetings booked
Appointments scheduled with the client’s sales team.
Conversion rate
The proportion of prospects or leads that progress to the next agreed stage, or to a sale.
Revenue
Sales value attributed to the program, where the engagement tracks it.
Pipeline generated
The value of opportunities created from qualified leads and meetings.
Marconix does not quote benchmark figures here, because achievable levels depend on the product, market, data and sales cycle. Targets are agreed with each client.
Trusted by businesses across industries.
Businesses that have worked with Marconix across its services. The logos represent businesses that have worked with Marconix across its services and do not indicate which service each business used.
Why Marconix?
- Dedicated, client-specific or fully managed team models
- Qualification criteria and handoff rules agreed before calling starts
- Visibility through recorded calls, CRM dashboard and client reporting
- KPIs and service levels agreed up front
How an Inside Sales engagement works commercially
Engagements begin with a conversation about the client’s target market, offer and goals.
- 01
Conversation
Marconix learns about the client’s target market, offer and goals.
- 02
Proposal
A proposal covers the deployment model, scope and SLA-based service.
- 03
Commercial terms and timelines
Both are discussed and confirmed in the proposal.
Inside Sales FAQs
Clear answers to the questions buyers ask most.
What is Inside Sales outsourcing?
Inside Sales outsourcing is the practice of handing phone-led sales development and selling activity to a specialist external team. With Marconix, that team covers lead generation, outbound calling, lead qualification, appointment setting, telesales and follow-ups for B2B businesses, and reports on performance against agreed KPIs.
What does an outsourced Inside Sales team do?
An outsourced Inside Sales team reaches, qualifies and follows up with prospects on the client’s behalf. Marconix’s team generates leads, makes outbound calls, qualifies leads against agreed criteria, books appointments for the client’s sellers, handles telesales conversations where included, and runs structured follow-ups.
Can Marconix provide a dedicated Inside Sales team?
Yes, Marconix can provide a dedicated Inside Sales team allocated specifically to a client’s sales program. It can also provide a client-specific team configured around the client’s product, audience and process, or a fully managed team where Marconix runs the operating process.
What activities are included in Inside Sales?
Marconix’s Inside Sales service includes lead generation, outbound calling, lead qualification, appointment setting, telesales and follow-ups. The activities in scope for a given client are agreed when the engagement is set up.
Is Inside Sales outsourcing suitable for B2B companies?
Yes, Marconix provides Inside Sales outsourcing for B2B businesses. The team is configured around the client’s offer, buyers and sales process, and the service is not limited to particular industries.
How is Inside Sales performance measured?
Performance is measured against seven KPIs: calls, connect rate, qualified leads, meetings booked, conversion rate, revenue and pipeline generated. Together they cover activity, lead quality, meetings and commercial outcomes, and targets are agreed with each client.
How are Inside Sales calls monitored?
Calls are monitored through call recording and CRM-dashboard based monitoring. Recorded calls allow conversations to be reviewed against the agreed approach, while the dashboard gives a view of activity and pipeline. The monitoring set-up is agreed for each engagement.
How does client reporting work?
Marconix provides client reporting on the KPIs tracked for the program, alongside its dashboard-based monitoring. The format and frequency of reports are agreed for each engagement, and reporting forms part of the SLA-based process.
What is the difference between Inside Sales and Field Sales?
Inside Sales is conducted remotely, mainly by phone, while Field Sales involves in-person visits and on-ground coverage. The two can work together: an Inside Sales team can qualify leads and set appointments for field sellers, and Marconix offers both services.
Can Inside Sales include appointment setting and lead qualification?
Yes, lead qualification and appointment setting are both part of Marconix’s Inside Sales scope. Leads are checked against agreed criteria, and qualified ones are converted into meetings with the client’s sales team.
How does an Inside Sales engagement begin?
An engagement begins with a conversation with Marconix about the client’s target market, offer and goals. Marconix then prepares a proposal covering the deployment model, scope and SLA-based service, and commercial terms and timelines are confirmed in that proposal.
Discuss your Inside Sales requirement
Share your target market, offer and goals. Marconix will prepare a proposal covering the deployment model, scope and SLA.