Insights
Brand Display Activity for a Pharma Brand
February 7, 2024
Objective
The key objectives of the project were as follows:
- Healthcare centre enrolment for window display.
- Sourcing of visual merchandisers along with their training and payroll management.
- PJP-based POSM deployment while strictly adhering to brand guidelines.
- Warehouse and logistics management.
- Auditing brand visibility across retail outlets.
- IT system development for automated reporting, project management, and communication.
Approach
The major activities involved in project execution included:
- Hiring, training, and onboarding visual merchandisers within 7 calendar days.
- Deployment of technology platforms for PJP planning, POSM deployment, POSM optimization, logistics, warehousing, and outlet enrolment with fully operational resources.
- Managing end-to-end accountability for different POSM deployments across markets in South India.
Outcome
The project was successfully executed, with the following key outcomes:
- Best-in-class POSM deployment across healthcare centres.
- Achieved an overall audit score of 100% in the brand display audit.
- Effective POSM supply chain management across the geography.
- Increased partner interest levels.
- Improved consumer awareness of the product line.