Brand Display Activity for a Pharma Brand
A pharma brand needed window display and point-of-sale material deployed and audited across healthcare centres and retail outlets in South India. This case sets out how Marconix organised the work and the audit result recorded.
- ✓ Healthcare-centre enrolment for window display
- ✓ Merchandisers hired, trained and onboarded in 7 days
- ✓ PJP-based POSM deployment, warehousing and logistics
- ✓ Brand visibility audit and automated reporting
A display programme spanning enrolment, deployment and audit
The objectives ran from enrolling healthcare centres for window display to auditing brand visibility across retail outlets.
- Healthcare-centre enrolment for window display
- Sourcing of visual merchandisers, with training and payroll management
- PJP-based POSM deployment, strictly adhering to brand guidelines
- Warehouse and logistics management
- Auditing brand visibility across retail outlets
- IT system development for automated reporting, project management and communication
PJP: permanent journey plan. POSM: point-of-sale materials.
- Client
- A pharma brand. The client is not named.
- Industry
- Pharmaceuticals, with display in healthcare centres and retail outlets
- Geography
- Markets in South India
- Team
- Sourcing, training and payroll management of visual merchandisers
- Technology
- Platforms for PJP planning, POSM deployment and optimisation, logistics, warehousing and outlet enrolment
What Marconix delivered
Three elements of the approach are recorded for this engagement.
Merchandisers in place within 7 calendar days
Visual merchandisers were hired, trained and onboarded within 7 calendar days.
Technology platforms
Platforms were deployed for PJP planning, POSM deployment, POSM optimisation, logistics, warehousing and outlet enrolment, with fully operational resources.
End-to-end accountability
Marconix took end-to-end accountability for the different POSM deployments across markets in South India.
What was recorded for this engagement
Where this experience applies
The services below are the parts of Marconix this engagement draws on.
- Visual Merchandising →POSM execution, store implementation and VM audits.
- Audits & Research →Audits of display and execution at outlets.
- All case studies →Other engagements, with the results recorded for each.
The client is not named. The audit score is the overall score recorded for the brand display audit; the scoring method is not detailed here. The image is illustrative and is not a photograph of this project.
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