Insights
In Shop Branding for Daawat Basmati Rice
February 6, 2024
Objective
The objective was to rejuvenate existing stores and execute in-shop branding across retail outlets in India, with branding customized according to the size of each outlet.
The activity was conducted pan-India across major cities to give the brand a competitive edge through improved visibility and stronger channel support.
Approach
Executing this activity required rigorous follow-ups and continuous coordination between multiple stakeholders and field teams. Our approach included:
- Finalizing an annual rate card for almost every activity to ensure faster execution and save time.
- Receiving store rejuvenation requests from LT Foods.
- Aligning vendor partners and team members for outlet recce.
- Providing visual merchandising recommendations to the client in line with brand guidelines.
- Adapting artwork after client approval, followed by production of the branding materials.
- Completing installation and reporting according to the prescribed formats and timelines.
Outcome
The activity helped the brand achieve the desired level of channel support while refreshing the overall ambience of stores, leading to improved brand awareness and stronger channel engagement.
The key outcomes observed by the brand were:
- Enhanced store visibility.
- Improved customer awareness.
- Increased channel support for the brand.