In-Store Branding for a Global Electronics Brand
Objective
Having a consistent and exciting store design can improve shopper experience, add to brand health, and in some cases even become a hard-to-copy differentiator.
Our client sensed the importance of evoking trust and brand experience during shopper visits to their dealer outlets. They partnered with Marconix for a nationwide revamp of in-store branding so that all outlets had consistent branding and visual merchandising.
Approach
Achieving consistent branding across all stores was a significant challenge, as store modifications had to be completed while adhering to the structural constraints of each outlet.
Key highlights of the execution included:
- Documenting as-is outlet layouts and building an online repository of every branding space available at each outlet, along with CAD drawings.
- Project Scale: 1,250+ outlets to be covered across 25+ cities.
- Ready-to-deploy FOS for recce and merchandising across locations up to Tier-III cities.
Outcome
We revamped the stores while keeping all structural and operational constraints in mind and smoothly executed the project nationwide.
- Adapted master branding artwork in line with the new store layout.
- Fabricated and installed elements according to the new design and approved specifications.
- Set up an Online Reporting Portal for project management, consisting of outlet-wise branding details along with an approval management system.