Job Opening: Area Sales Manager (ASM)

Company: Gwal Spices
Location: Hyderabad
Employment Type: Full-Time
Industry: FMCG – Spices & Masala

About The Role

Gwal Spices is looking for an experienced and result-oriented State Manager / Area Sales Manager (ASM) to lead our Hyderabad market expansion. The role involves distributor development, team management, retail market execution, and achieving primary & secondary sales targets.

Key Responsibilities

• Plan and execute territory sales strategy.
• Appoint and develop new distributors.
• Lead, coach, and monitor a team of Sales Officers.
• Achieve monthly primary & secondary sales targets.
• Review daily field activities and market coverage.
• Monitor retailer onboarding and market expansion.
• Ensure merchandising visibility across assigned outlets.
• Conduct weekly performance reviews and market visits.
• Support collection and distributor relationship management.
• Submit sales reports and market intelligence updates.

KPI / Performance Indicators

• Appoint distributors per monthly plan,
• Achieve 100% distributor rebilling
• Meet monthly primary sales targets
• Achieve territory secondary sales targets
• Ensure 95%+ merchandising compliance
• Monitor team productivity and retail coverage
• Drive new retailer activation
• Review daily reporting and DSR submissions

Candidate Requirements

• Graduate in any discipline (MBA preferred).
• 2–4 years of any FMCG General Trade sales experience.
• Experience in distributor appointment and handling.
• Strong team management and leadership skills.
• Good knowledge of Hyderabad retail market.
• Excellent communication and negotiation skills.
• Must own a two-wheeler with a valid driving licence.

Salary

Up to 35,000+Variables+Incentives+Travel Allowance

Pay: Up to ₹35,000.00 per month

Benefits:

• Health insurance

Work Location: In person