Retail Sales Promoters for a Leading Mattress Brand
A quality-focused mattress brand wanted one partner to hire its retail promoters, run payroll and manage the programme end to end. This case sets out how Marconix ran the programme and the quality result recorded.
- ✓ Promoter hiring through a national recruiting team
- ✓ Payroll and end-to-end team management
- ✓ App-based reporting and automated quality checks
- ✓ Weekly and monthly KPI reviews with the client
A promoter programme the brand wanted managed end to end
The client is a quality-focused brand. It wanted an expert partner that could hire people for its retail operations and take care of payroll, and could also manage the team end to end.
The scope included daily reporting, sales management, employee management and overall field operations.
- Client
- A leading mattress brand. The client is not named.
- Industry
- Mattress brand with retail operations
- Scope
- Hiring, payroll and end-to-end management of the promoter team, including daily reporting, sales management, employee management and overall field operations
- Recruitment
- A team of 100 recruiters spread across the country
- Promoter profile
- Promoters from the retail industry, and fresh graduates
- Geography
- India. Recruiters were spread across the country.
What Marconix set up
Three mechanisms carried the programme.
Hiring of project and field teams
A team of 100 recruiters spread across the country hired promoters from the retail industry as well as fresh graduates.
Online reporting
An app-based online reporting system enabled real-time data collection and automated reports for the respective stakeholders.
Quality checks and promoter assessment
Automated processes checked promoter grooming and uniforms through photos uploaded with attendance. A system-driven knowledge assessment was also run for the promoters.
The operating rhythm
Reporting, quality checks, assessment and review each ran at a defined interval.
- 01
Daily
Promoter activity was reported through the app, giving stakeholders real-time data.
- 02
With every attendance
Grooming and uniform were checked from the photo uploaded with attendance.
- 03
Monthly
Training requirements and promoter assessment results were highlighted.
- 04
Weekly and monthly
Program KPI reviews were held with the client and other stakeholders to keep performance visible and identify opportunities for improvement.
What was recorded for this engagement
Where this experience applies
The services below are the parts of Marconix this engagement draws on.
- Retail & Trade Sales →Managed outlet-level sales and execution teams, including promoters where the scope includes them.
- Retail Activations →Campaign-led in-store activation, where promoters engage shoppers.
- Field Sales →Managed field teams, including in-store promoters supported by attendance and reporting.
- All case studies →Other engagements, with the results recorded for each.
The client is not named. The figure above is the QC rating recorded for this engagement; how the rating is calculated is not detailed here. No sales, revenue or promoter-headcount results are stated. The image is illustrative and is not a photograph of this project.
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