Retail Sales Promoters for a Leading Mattress Brand
Objective
Being a quality-focused brand, the client wanted to partner with an expert who could not only hire people for their retail operations and take care of payroll, but also manage the team end-to-end.
The scope included taking responsibility for activities such as daily reporting, sales management, employee management, and overall field operations.
Approach
The key activities involved in the project execution were as follows:
Hiring of Project & Field Teams – A team of 100 recruiters spread across the country hired young, passionate promoters from the retail industry as well as fresh graduates to deliver an optimum customer experience.
Online Reporting Setup – To ensure smooth and actionable information flow, we deployed an app-based online reporting system that enabled real-time data collection and automated reports for respective stakeholders.
QC & Promoter Knowledge Assessment – Automated processes were implemented to conduct quality checks of promoter grooming and uniforms through photos uploaded with attendance. A system-driven knowledge assessment was also conducted for the promoters.
Program KPI Reviews – Weekly and monthly program KPI reviews were conducted with the client and other stakeholders to maintain close visibility into performance and identify opportunities for improvement.
Outcome
The project successfully met its objectives, with the following key outcomes:
- Best-in-class sales drive and results with the help of sales experts managing the program.
- Flawless automated reporting system providing real-time, actionable data to respective stakeholders.
- QC rating improved from 70% to 98% within two months.
- Training requirements and promoter assessment results were highlighted on a monthly basis, enabling continuous improvement.