Case study · Visual Merchandising

Visual Merchandising for a Consumer Electronics Giant

A consumer electronics brand needed new point-of-sale material deployed across India within a 10-day turnaround. This case sets out how Marconix organised the deployment and the adherence recorded.

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Illustrative image for the Visual Merchandising case study. Not a photograph of this project.
Engagement at a glance
  • ✓ 10-day turnaround for pan-India POSM deployment
  • ✓ POSM delivered to local hubs and picked up for deployment
  • ✓ Visual merchandisers hired, trained and onboarded
  • ✓ Planning for remote and upcountry areas
Engagement context

A pan-India deployment against a 10-day turnaround

The key challenge was a 10-day turnaround time (TAT) for pan-India POSM deployment. The objectives were:

  • Sourcing of visual merchandisers, with training
  • POSM deployment while adhering to brand guidelines
  • POSM logistics management
  • Auditing brand visibility across retail outlets
  • IT system development for automated reporting, project management and communication

POSM: point-of-sale materials.

Client
A consumer electronics brand. The client is not named.
Industry
Consumer electronics
Service
Visual Merchandising: POSM deployment and brand visibility
Geography
India, including remote and upcountry areas
Key challenge
A 10-day turnaround time (TAT) for pan-India POSM deployment
Team
Sourcing and training of visual merchandisers
Approach and execution

What Marconix delivered

Three elements of the approach are recorded for this engagement.

  1. Local-hub logistics

    POSM was delivered to local hubs and picked up from them for deployment, with planning for remote and upcountry areas.

  2. Merchandiser team

    Visual merchandisers were hired, trained and onboarded.

  3. Deployment and accountability

    POSM deployment, optimisation and allocation were run with end-to-end accountability across markets in India.

Recorded outcome

What was recorded for this engagement

90%TAT adherencePOSM deployment against the 10-day pan-India turnaround
  • The launch of recently added products was reported as successful. This is not quantified.
Relevance

Where this experience applies

The services below are the parts of Marconix this engagement draws on.

The client is not named. How TAT adherence is measured is not detailed here. The image is illustrative and is not a photograph of this project.

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