Insights
Visual Merchandising for a Consumer Electronics Giant
February 7, 2024
Objective
The key objectives of the project were as follows:
- Sourcing of visual merchandisers along with their training.
- POSM deployment while adhering to brand guidelines.
- POSM logistics management.
- Auditing brand visibility across retail outlets.
- IT system development for automated reporting, project management, and communication.
Approach
A 10-day TAT for pan-India POSM deployment was the key challenge in this project. The major activities involved in project execution were as follows:
- Delivery of POSMs to local hubs.
- Hiring, training, and onboarding of visual merchandisers.
- Planning for remote and upcountry areas.
- Material pickup from local hubs.
- POSM deployment, POSM optimization, and POSM allocation.
- Managing end-to-end accountability for different POSM deployments across markets in India.
Outcome
The project successfully met its objectives, with the following key outcomes:
- Successful launch of recently added products.
- 90% TAT adherence for POSM deployment.
- Uniform visibility across all retail outlets in India within 10 days.
- Improved consumer awareness of the product line.